This is a long post; as such, I’ve also made it a PDF ebook that you can download. The download link is at the end of the post.
The idea for this blog post has been simmering in my mind for some time now, but it finally caramelized this morning. Someone emailed me a guest post that they’d like to see posted on Blogging Bookshelf. I’m currently not accepting guest posts, but I read it anyway and sent the following email back
Even if I were currently accepting guest posts, I don’t think I’d publish this one. There’s not really anything new or amazing there. All of it is pretty much common sense for most bloggers. I want my readers to say “Wow” or “Huh. I’ve never thought of that” after every post, and I didn’t get that after reading yours.
Harsh? Maybe a little bit, though I wasn’t trying to be a jerk and meant to say it in as nice a manner as possible. That got the wheels turning a little bit, and then I realized what the key ingredient to any successful blog was, and why I religiously read the blogs that I religiously read. What was that key ingredient?