I read a lot of blogs’ About pages. In fact, it’s one of the first things I do when I come to a new blog. Up until recently, I thought this blog had one of the better About pages out there. I have a cool little infographic thing and some sweet pictures that help explain who I am. I thought it was tough to beat.

And then I found an About page that put mine to shame.

The About page in question is Neil Patel’s (click the link to view the page) on his blog Quick Sprout. Go click the link, read the About page, and then come back here.

About[Note: I’m not affiliated with Neil in any way. I just revisited his blog recently and was really impressed with it and his About page.]

So Neil starts at the very beginning. Like… with his birth. And then 2,100+ words later, he finishes with his plans for the future. It’s essentially an abridged autobiography.

Below I go through the thought process I had while (and then after) reading this About page. The phrases in bold are reactions that I had that I think each of our About pages should strive to elicit from our readers.

This guy is freaking awesome. Holy crap. This guy’s like, what, 9 months older than I am? And he’s had all sorts of successful businesses and all sorts of not-so-successful businesses. Now he’s got a couple very successful internet businesses (one of which has one of the best Internet marketing blogs out there) and a very successful personal blog.

As his little About blurb in his blog’s sidebar says:

Through his entrepreneurial career Neil has helped large corporations such as Amazon, AOL, GM, HP and Viacom make more money from the web. By the age of 21 not only was Neil named a top 100 blogger by Technorati, but he was also one of the top influencers on the web according to the Wall Street Journal.

But I like that he also talks about his failures. He’s not saying, “BOW DOWN TO ME. I AM THE ULTIMATE INTERNET GURUUUUU!” He’s made mistakes (some even very big seven figure ones) and openly admits them.

That’s impressive. That’s legit. This guy really does know what he’s talking about.

I like this guy. You know, for as successful as Neil is, he comes across as a normal guy. Seems like a nice guy, too. He’s smart, ambitious, and he’s a hard worker.

I can relate to these things. I’m normal, nice, smart, ambitious, and hard-working.

This guy is approachable. So this millionaire entrepreneur kid ends his epic About page monologue with “And feel free to leave a comment if you have any questions.”

And people have definitely taken him up on that.

As of the time of this writing, Neil’s About page has 930 comments. He’s replied to nearly every single one.

I want to know more about what this guy has to say. Alright, I’m converted. I’ve been baptized in the waters of Neil and want to study his gospel so I can grow my blog and my business.

Now where’s that RSS subscribe button…

I’m inspired. If Neil can be a successful internet entrepreneur, so can I. I’m psyched!

Now wouldn’t it be nice if YOUR About page to have these affects on people? I wish mine did.

Other thoughts

Here are some other general thoughts I have about About pages.

  • If I click on your About page, I want to know about you and why I should listen to what you have to say. I want you to convince me. I’m in the market for a new blog to read and you need to sell me on yours.
  • Note that Neil’s About page doesn’t really say what he talks about on his blog. And you know what? I don’t care! Neil’s obviously a smart guy that knows how to have a successful Internet business, and I imagine that whatever he chooses to talk about on his blog will be worth reading.

Final words

I’m not saying that every blogger’s About page needs to be a condensed autobiography. I’m sure that it’s more appropriate in some niches than others, and on some blogs than others. Don’t take what I’ve written here as concrete fact. Be smart with what you do and ask yourself, “If I were my target audience, what would I love to see on my blog’s About page? What can I say that would make a potential reader/subscriber want to stick around? What can I say that would make a reader trust me?”

I don’t know about you, but I’m going to be giving Blogging Bookshelf’s About page a serious makeover in the near future.

  • Do you like Neil’s About page? Why or why not?
  • What do you like to see on blog About pages? Or what would you like to see?
  • What do you think of YOUR About page?
  • Do you know of any other blogs that have great About pages?