Starting next week, I’m only going to be posting on this blog here twice a week, on Mondays and Thursdays (instead of the Monday, Wednesday, Friday schedule I’ve been on for the past 4 months).
This is something I’ve been thinking a lot about for the past month or so, and there are a number of reasons behind it that will lead to a better blogging experience both for me as a blogger and you as a reader.
Oh, and it’s something you should seriously consider doing, too.
Up until I started Blogging Bookshelf, I ran a few blogs that I posted to every day. It was a pain and I eventually burned out. It wasn’t that I couldn’t think of things to say (that’s never really been a problem of mine!), but I didn’t like HAVING to say something every day. I didn’t have time to do the necessary blog promotion as much as I wanted to, and I wasn’t able to read and comment on other blogs as much.
Then I started Blogging Bookshelf, and that’s when I quit those other blogs. I told myself, “Ok, I’m not going to make that mistake again; I’m going to blog three times a week and no more.” And it’s been great. I love posting three times a week. It’s often enough to keep me on my toes, but not so often that I feel like I’m rushed to force out content.
But then I ran into something that I hadn’t really counted on. The blog was more successful than I thought it would be and grew faster than I thought it would. Now don’t get me wrong, this is a fantastic “problem” to have. But it took more and more of my time to respond to comments and comment the blogs of everyone that commented on mine.
It started taking up so much time, in fact, that I didn’t have a lot of time for much else. I stopped writing guest posts. My massive blog posts (which I love writing) were getting shorter. It took me longer and longer to get back to the blogs of those people that commented here.
This in and of itself wasn’t the problem. I’m fine with devoting most of my time to things related to this blog. The problem was the money. Or more specifically, the lack thereof.
A blog is not a business. A blog is a marketing tool, and right now I’m not marketing anything because I haven’t had time to create a product to market.
Sure, you can make some money with AdSense and affiliate ads on a blog (though that is really hard unless you have a TON of traffic). But as you can probably tell by the lack of ads on the blog here, I have no interest in ads or affiliate marketing. The planned business model for Blogging Bookshelf was always to create my own products and use the blog to drive people to those products.
Ok, so now to tie this all together. Because of the time commitment that writing content, replying to comments, and commenting have required, I haven’t been able to spend much time on product creation. Therein lies the problem.
I need to create products in order to make money with this blog in the way I want to do it.
So I’m going to start blogging twice a week (as opposed to three times a week) so that I can work more on product creation.
The moral of the story?
I guess the point of all of what I’m saying here is to just be aware of where your time is going and keep that end goal in mind.
Why are you blogging? If you’ve just got the vague goal of “making money blogging,” I think it’s time to step back and reassess your plan of attack. Are your actions today directly correlating to a guaranteed outcome in the future? Or is it all just busy work? Are you making the best use of your time?
There is way too much busy work going on in the blogosphere.
And are your actions congruent with your goals? For example, if you’ve got a blog and you’ve put AdSense on it, that’s probably not enough to get you to the point where you can quit your job. Either quit blogging or start ramping up your efforts. Make a long-term plan.
And then get to work :)
- What’s your goal for your blog?
- Do you have a plan of how to reach your goal?
- Be realistic. Are the things you’re doing now n your blog going going to lead you to your goal?
- What changes are you going to make to bring your blog line with your goals.
- How often do you blog, and why do you blog that often?