You may or may not know that the iPhone 5 was announced a couple weeks ago and went on sale last week. I’m a technology guy, and I watched a liveblog of the entire two-hour iPhone launch event. I’m also a subscriber to several big tech blogs, and something about their coverage really bothered me.
The amount of negativity from the tech press surrounding the iPhone 5 announcement was astonishing. About 95% of the articles I read said how big of a disappointment the iPhone 5 was or that it was going to be a disaster for Apple.
A week later and the phone is the fastest-selling phone ever, with more than 2 million sold in the first 24 hours.
Now, I don’t care if you’re an iPhone person, an Android person, or a carrier pigeon person. The thing that irked me was that on the one hand you have the press saying how thoroughly unimpressive the iPhone 5 is, and on the other hand you have enough consumer interest to make it what I think is probably the fastest-selling electronic device of all time.
Man, talk about a disconnect.
Does that not strike you as being odd? Are those bloggers doing their job properly if they’re so out of touch with (or unwilling to recognize) their readers’ reality?
Here’s another example, and I’ll incriminate myself in this one. How many times have you read blog posts from the blog-about-blogging bloggers giving advice that really just won’t work if you’re blogging about something other than, well, blogging?
My example is the second-most-popular article of mine here at The Backlight, How to Guarantee 100 Comments on a Blog Post. In that article, I explain how if you comment on 100 different blogs, at least half of those people will return to your blog and comment on you blog. Reply to each one of those comments and bam, 100 comments on a blog post.
Sure, that works fine if you’re blogging about blogging or Internet marketing or something along those lines. But you’re probably not going to get 100 comments if you blog about rock climbing or gardening or sewing.
I cavalierly proclaimed that it was easy to get 100 comments on a blog post, but there, again, was that disconnect between the sphere that I inhabited and the real world of my target audience (i.e., people blogging about regular things). I’ve grown older and wiser since then.
Sometimes we get so wrapped up in our own little cocoons that we forget about what’s really going on out there. Spend some time outside of your bubble and reconnect with your audience. It will be better for everyone involved.
*Insert obligatory Out of Touch reference here.*