I’ve been playing with the idea of starting my own PLR business online for a while now. (If you don’t know what PLR is, keep reading. It’ll all be clear soon enough.) Luckily, one of my more active readers here on Blogging Bookshelf is Peggy Baron, and she just happens to be a PLR expert.
Today’s post is a series of questions (from me) and answers (from Peggy) about selling PLR online. And not just generic stuff about selling PLR, but I specifically wanted to ask her questions about how bloggers can make money by creating and selling their own PLR products. I feel that this is a way to make money blogging that isn’t really getting talked about very much.
But that’s all changing with this post!
If starting your own PLR business online is something you’re interested in, Peggy just released Become a PLR Writer. It’s a great ebook that I review at the end of this post.
Peggy started her first website, CookinKids, in 2003. She got serious about internet marketing in 2007 and started AllStarPLR (her online PLR store) in 2008. In addition to PLR, she’s involved with various other IM-related ventures, too. She also has an internet marketing blog that you should check out.
One thing I like about Peggy is that she’s a real, genuine person! She’s not some scammy, spammy internet marketer. She’s a wife and mother who makes money on the internet. And that’s pretty much as cool as it gets, as far as I’m concerned.
All of the big red questions are mine, and under them are Peggy’s responses.
What are PLR products, and what can and can’t be done with them?
PLR stands for Private Label Rights. PLR can be article packs, reports, ebooks, full-blown product packages (with ebook, sales page, etc.), videos, WP themes, graphics packages, header packages, turn-key websites, and more.
When you buy PLR, you are getting material that you can use “as is” or change any way you want to. You will need to follow each PLR writer’s Terms of Service, but generally they will allow you to put your name as the author, add material to it, take stuff out, rewrite it so it sounds like you, and so on.
- Instant authority and expert branding.
- Someone else has done all the hard work and research for you.
- Because you have more material, you can post more often on your niche blogs. This gives you a chance to move up in the search engines.
- You now have your own products and can sell them when and where you want, and for the price you desire.
There is so much you can do with PLR! Think of it as raw clay you can change into whatever shape and color you want it to be.
- It’s fodder for bonuses for your other products.
- You can use a PLR report or turn some PLR articles into a report to give away in exchange for email addresses.
- They can be used as a basis for a niche membership site.
- Turn them into valuable no-strings-attached emails to make your list happy.
What’s the difference between PLR, MRR, and whatever other acronyms out there?
Each PLR writer’s terms of service may be different, but this is usually how it shakes down:
Resell Rights gives you the right to resell the product, but you cannot make any changes to it. You can only resell it and keep the profits.
MRR (not to be confused with MMR which means the Measles, Mumps and Rubella shot and a mistake I make all the time) allows you to resell a product as well as resell the PLR rights, but you still cannot change the product in any way.
PLR means you can make changes to the PLR, call yourself the author, and sell it as a finished product. You cannot give away or resell the original PLR as PLR. In other words, you can’t set up a PLR store and resell someone else’s PLR. If you do find PLR that’s “unrestricted”, you can do whatever the heck you want with it.
What kinds of PLR materials can bloggers sell, and which one(s) would you recommend?
Great question, Tristan! Bloggers are writers and they can easily become PLR writers too. As a blogger, you know what kind of content you and others need. Autoresponder emails are probably the easiest to write and you can do a series of 7 or 10 emails of about 250 words each and bundle those together into a PLR pack.
PLR article packs are also pretty easy for bloggers to do, especially when they blog in specific niches and have a wealth of info already in their noggin.
PLR ebooks and reports are naturally more words, but you can also make more money from selling them. You can write and sell an ebook specifically designed as PLR from the start, or you can sell an ebook you wrote a while back just by putting it back on the market with private label rights. If you do this second option, you can charge more for it than you did originally.
Can bloggers turn their blog posts into PLR products?
Absolutely! However, not all blog posts work well as PLR.
If you’re a niche blogger and have written quite a few posts on, say, lavender [Tristan’s note: I’m guessing that’s for you, Patricia!], then you’ve got some great material to turn into PLR articles.
If your blog posts are full of YOUR personality and stories, then they’re not going to be desirable to PLR buyers. It’s like buying a house with someone else’s family photos already nailed to the walls.
Same goes for opinionated posts, unless you market them as “PLR blog posts guaranteed to get lots of comments!”
How do YOU make money from PLR?
I sell a variety of PLR on lots of different topics. My main PLR site is AllstarPLR. It isn’t making me filthy rich, but it’s passive income and I do like that. :)
I also sell info products ABOUT PLR, like how to rewrite PLR and how to turn PLR articles into a report. I have a big product with a partner on how to successfully use PLR and it’s got the whole shebang – pdfs, podcasts, interviews, how to videos, etc.
I’ve just come full circle and written an ebook called Become a PLR Writer [Tristan’s note: See my review at the end of this post] that gives my insider insights to writing and selling PLR. As you can see, PLR is a favorite subject of mine! :)
Should bloggers sell their PLR on their blog or have a separate site for it?
It depends on your blog subject and how it’s structured. If your blog is Internet marketing-related and you want to sell article packs about Internet marketing, then you could list them on a separate page of your site.
Otherwise, I recommend you have a separate site, especially if you want to write up packs for a variety of niches. It’s just more professional that way, plus it lets you expand.
How much should bloggers charge for their PLR?
The price you will usually see is $1/page. I upped my prices to $1.25/page and have been happy with the results. You can also have sales periodically or list packs at a discount on the WSO section of the Warrior Forum.
I’ve seen that some PLR stores have a quantity limit on certain items. What are the pros and cons of doing this?
Pros – Seen as more desirable by buyers because that means competition is limited.
Con – Limits the amount of money you can potentially make per pack. Plus you have to keep tabs on your sales so you can shut down the packs that have reached their limits.
Really though, buyers shouldn’t be worried about the quantity limits if they’re going to rework it and add their personality and thus make it original anyway.
[Tristan’s note: That is a REALLY important point. Buy and use PLR stuff to save you time, but you should still take the time to make it more yours.]
How can bloggers use PLR materials, even if they don’t want to sell their own?
I mentioned some ways above, but here are some more:
Use PLR for your online newsletters, offline newsletters, physical flyers, podcasts, screencast videos, webinars, and seminars.
I love this one! Turn a PLR ebook into a physical book via Createspace. Createspace is a print-on-demand company owned by Amazon.com. Your real book will go in the Amazon marketplace and that means they do all the marketing for you. Naturally it comes at a price – a hefty percentage of the sales goes to them. BUT… you can call yourself a published author and how cool is that?
[Tristan’s note: I’ve gotten ebooks turned into physical books through Lulu, too. They have the option to list your ebook with Amazon, though I haven’t done this.]
What are some of the best ways to drive traffic to or advertise for a PLR store?
Frequent the Warrior Forum and answer questions about PLR. Put your site link in your sig. Sell packs as WSOs there. [Tristan’s Note: WSO stands for Warrior Special Offer. It means that you sell your product on the forums there at a discounted price to Warrior Forum members.]
You cannot submit articles to EzineArticles about PLR, so if you want to use article marketing to drive traffic you’ll have to pick other article directories.
[Tristan’s Note: I’m guessing having a blog on your PLR store’s site could help, too.]
Do you recommend a single-page “sales page” type PLR store or a more traditional store with different pages for different products, etc.?
I started with a single page and then started adding other pages for SEO purposes. I recommend you start with a single page, but it will be part salesy (not a lot) and part listing of items for sale. You can easily use a WP platform.
Tristan, thanks for this opportunity to talk PLR. I’m always happy to discuss it. If anyone wants to seriously dive into writing and selling PLR, feel free to ask me your questions!
How often have you seen me do product reviews here on Blogging Bookshelf? Never. It’s not something I do. I’ve mentioned products in passing before but apart from a couple very early posts that 99% of you have never read, I don’t review things. So just know from the beginning that I’m not breaking this trend for a crappy product.
When I asked Peggy the above questions, I had no idea she was going to create an ebook about it. But I guess she’s gotten so many requests (like mine) that she decided to write a whole ebook on the subject, and it’s called Become a PLR Writer. She was kind enough to give me a review copy.
First off, since I hate it when people never tell you the price of something (what are they afraid of??), let me just get it out there: this great ebook costs only $18.
I’m not going to go into what’s included in the ebook, because I want to keep this as short as possible. This post is already a behemoth. You can see all that info on the product’s sales page. And be sure to read the whole page, as it gives you a better idea of what kind of info is in the ebook.
The ebook is really well written and well edited (I almost always find errors in ebooks, but not this one). There is no hype, and there is no fluff. In fact, these sentences pretty much sum up the style of the ebook:
“Sooo… exactly what does a PLR writer do?
I, myself, kick back on the couch eating chips and chocolate while watching money flow into my PayPal account.
Not true! …except for the eating chips and chocolate part.”
How cool is that? I found myself smiling several times as I was reading.
Here’s a quick video review of the ebook, so check it out:
In short, everything you need to know is there, and I can honestly say that all of my PLR questions have been answered now.
This is DEFINITELY worth the $18. I would have gladly purchased my own copy had Peggy not given me one.
If you’re thinking of starting a PLR business, buy this ebook. It will save you time and help you make money faster. It’s that simple. And come on… $18!
Whew! Well, hopefully the above 2,000 words have answered some of your PLR questions :)
But now, as always, I’ve got more questions for you!
- Do you see the value of PLR products?
- Have you ever used PLR products before?
- What did you use them for?
- If you have not used PLR products before, why not?
- Is writing and selling PLR an internet business model you’re interested in?
- Do you have any more questions for Peggy?
Thanks in advance for the comments (I know, I still need to reply to all of the comments in my last post, but you know I’ll get there!), and have a great weekend!
Also, if you want to start your own PLR store online, I own PLRcart.com. If you’re interested in buying this domain, make me an offer :)