Most of us who blog really love what we write about and love the idea of having a captive audience. This blogging thing is both fun and addicting, and I know that I personally always have the urge to start a new blog to talk about whatever it is I’m into at the moment.
But I’m also a fan of focusing on one blog at a time. I’ve tried to juggle multiple blogs and it just doesn’t work for me. Here are 5 things that keep me grounded and allow me to focus on the success of my one main blog.
1. Let it settle
I can’t tell you how many domain names I’ve rushed out and bought right after coming up with an idea for a new blog, only to realize in the morning that the idea wasn’t so great after all.
In fact, let me look at my domain portfolio right now… I currently have 40 domain names. About half a dozen of those are ones that I keep and manage for friends and family. Another half dozen I’m currently using for my own purposes. A lot of the remaining domains are simply ones that I bought for aborted blogs.
When you have that “awesome” idea, let it settle for a bit. Sleep on it. Bounce your idea off of some other people. More often than not, your enthusiasm for the idea will wane before too long.
2. Start writing posts
If you’ve let the idea for a new blog settle but the idea is still burning a hole in your brain, just start writing posts for the new blog. Don’t buy the domain name or install WordPress or anything. Just start writing posts like the ones you’d publish on the new blog. Save them in a Word document or publish them to a private Blogger or Tumblr blog.
Doing this saved me from spending $1,000 on a domain name.
It’s one thing to like a subject; it’s another to write about that subject. Once you write a few articles, you might just realize that starting a new blog around that topic wasn’t the best idea after all.
3. Write guest posts
Instead of starting a brand new blog, why not just write guest post for existing blogs in that niche? The benefit of doing this is threefold: 1) you scratch that itch of wanting to write about that niche, 2) you can drive traffic back to your existing blog, and 3) you build relationships with other bloggers.
Even if your two niches are entirely unrelated, it’s still not a bad idea to link back to your main blog in your guest post. Sure, your blog might not be interesting to everyone that reads your guest post, but I’m sure some people share the same two passions you do.
And regarding the relationship thing… If you DO decide at some point in the future to start a new blog in that niche, you’ll already have friends in the space that can help you promote your new blog.
4. Have a personal blog
While I’ve already said that I’m an advocate of focusing on one main blog at a time, I do have a personal blog in addition to Blogging Bookshelf. I love having a personal blog because I can write whatever I want on it whenever I want. I can write about travel, rock climbing, or minimalism all in one place without having to start separate travel, rock climbing, or minimalism blogs.
I don’t do any real promotion of my personal blog. I don’t want or expect it to become its own big entity in the blogosphere. I like posting to it when I have the time, and I know it’s there when I need it.
5. Come at it logically
I was about to start a new blog a couple weeks ago. I was super excited about it, but then I just sat down and thought about the situation logically. My brain told the rest of me that I just don’t have the time or energy right now to spend on an entirely new blog. Starting a new blog right would detract from the money-making endeavors I need to focus on in the immediate future. It would jeopardize the blogging goals I have for Blogging Bookshelf.
I was able to convince myself that it was a bad idea (which it was). I did NOT start the new blog.
Don’t let your zeal for a topic or for blogging hinder your ability to think clearly about your abilities and realistic expectations.
Each one of us only has so much time. We can only spread ourselves so thin. As awesome as blogging is and as awesome as you might be, you won’t be able to run a quiver of blogs and have them all be successful. That’s a lesson that’s only come to me after 8 years of blogging. For the foreseeable future, this blogger is going to be monogamous, dedicating all of his time and energy to his one true love, Blogging Bookshelf. How about you?
- Do you ever try to stop yourself from starting a new blog?
- If so, how? If not, why not?
- How many blogs do you currently run?
- How do you manage multiple blogs?