One of my favorite bloggers, James Altucher, recently came out with a new book. Quietly tucked away at the end of his post announcing the availability of the book in Kindle format was a great little incentive.
Here’s a screenshot of it:
Pretty neat, eh?
I’ve got a few thoughts about this:
1. I like his idea of an ebook made out of stuff he was too afraid to publish on his blog.
2. This promotion is a great incentive to get people to buy his new book.
3. It’s also a great way to announce his new ebook (this is the first time he’s mentioned it) and get people to start feeling excited about it.
4. Getting something for free that you’re normally charged for? Awesome! This kind of thing definitely creates goodwill with people. It makes you feel warm and fuzzy.
5. Giving something to lots of people for free means that it’ll end up in a lot of hands. That means there are more people to review it on Amazon. More reviews (which will likely be positive, since the people with the book are already blog readers and have already bought his previous book) inspires more confidence in potential buyers, which will lead to more sales.
There are other variations you could do on this same theme, too. Instead of giving away a future product for free, you could give away a discount coupon for it. You could give access to a private online community or resource. You could promote your customers or give them more of your time (depending on the value of the products you’re selling or giving away).
And of course, it doesn’t have to be done only through Amazon. Once people pay you for access to a pdf ebook or membership site or online tutorial or whatever, you could easily just send them an email list opt-in that they’ll have to subscribe to in order to get that next ebook (or product or discount or whatever).
Anyway, I just thought this was a cool idea that more of us could implement. What do you think?
- Have you tried a promotion like this before?
- Would this kind of promotion make you more inclined to buy that book or product?
- What other ways can you incentivize digital products? What other extras could you include?