Tomorrow is Christmas, so please bear with me as I turn to a Bible verse for today’s blogging tip. It’s going to be a quick one, because I’m guessing a lot of people aren’t going to have a ton of time this weekend.

And even if Christmas has no meaning — religious or otherwise — to you, you should definitely still keep reading! This tip is a good one and should not be missed :)

In the following passage, Jesus is speaking to his disciples and says this:

What do you think? If a man owns a hundred sheep, and one of them wanders away, will he not leave the ninety-nine on the hills and go to look for the one that wandered off? [Matthew 18:12]

The idea behind this analogy is that God loves everyone and is concerned and worried about each individual.

But there’s a huge blogging lesson to be learned here, too!

Every reader is important, and we need to go after those that we’ve lost!

I realized today that my readership now is different from what it was a month ago. I’ve gotten more readers and commenters, but I’ve also lost readers/commenters.

One thing I know from my business classes in school and from the books I’ve read is that it is cheaper to retain a customer than it is to go out and get a new customer.

The same is true for blog readers. I’ve already started a relationship with these people, so why not bring them back to the 99 other sheep, so to speak? Instead of having to go out and buy brand new sheep, I can go find the ones that I’ve already invested time in.

I could go out and spend X number of hours and get X new readers, or spend the same number of hours to recover my XX “lost” readers.

Like everyone reading this that has a blog, I’ve worked very hard for each reader and subscriber. And it would be a shame to let that all of that time and effort (not to mention friendships and potential business partners!) go to waste.

So here’s a task for all of us to do this weekend:

Find those people that used to regularly comment on your blog but don’t any more. Go to their blogs and leave a comment, retweet a post of theirs, and/or email them.

See if you can’t find those lost sheep and bring them back to the flock.

I’d like to thank all of my online friends here from all over the world for a great first 2 months here at Blogging Bookshelf. At least once a week I try to get to the blog of everyone who comments here and leave a comment on or retweet one of their posts. If I’ve missed you, I’m sorry, and please be patient!

Here’s a little video message from me, complete with Shaggy (from Scooby Doo) facial hair:

See you guys on Monday :)

And remember that I’ll be blogging over at Declutterings throughout the weekend and beyond.