Tristan’s Note: This is a guest post by Jens P. Berget of slymarketing. See my thoughts on Jens’ article in the first comment below.
I have received close to 10,000 unique visitors from ten blog posts during the past 30 days, and I am considering deleting nine of them.
I’ll tell you why in a minute.
According to Google Analytics, 6 out of my top 10 blog posts are about how to use Facebook. They’re about things like how to tag people and how to create lists. One blog post is about how I fixed the white screen of death on my iMac, and only one out of the top ten blog posts when it comes to traffic is about marketing. And marketing and my personal experience with marketing is what my blog is really about.
How to drive traffic using content
It’s obvious to me that the way I drive the most traffic to my blog, when it comes to content, is to describe a problem and solve it, like when I described how I get more subscribers to my newsletter.
Tutorials are awesome when it comes to traffic. Every time I write a tutorial, I see a spike in traffic, and my bounce rate is a lot lower than on other posts. Plus, tutorials get shared more via social media than other types of blog posts.
But I have a problem with 10,000 of my visitors.
Why I want to delete the posts
I really enjoy writing, and I love explaining how and why I do the things I do. And increased traffic should be all good, but I lack a plan and a strategy when it comes to the content on my blog. I just keep writing what I feel like and what I want to share with my readers. I’m not targeting the content for any one audience. Writing this way makes it fun, and I love to keep writing whatever I feel like whenever I feel like it.
The problem is that I have been struggling with my web host and I have ended up wasting a lot of time on hosting issues. I’ve ended up increasing the resources I have been using (and the monthly cost). I have experienced a lot of downtime, and most of it was due to the increased volume of traffic.
Don’t get me wrong. I would have been struggling with those issues even if my content was different and more targeted, but there’s one huge difference.
Very few people who are reading my top 10 articles are looking for anything that I’m actually offering on my blog. I don’t have much use for the traffic. Most of them won’t sign up for my newsletter. Most of them won’t buy anything that I’m offering, and they won’t even return to my blog, because they’re not interested in marketing. Most of them are interested in fixing a Facebook problem, and that’s it. The bounce rate is close to 100% on most of the blog posts, and even though they spend several minutes on the posts, that’s all they do.
Why I haven’t deleted any of the posts yet
I haven’t decided if I should delete any of the posts. There are three reasons why I haven’t decided.
1. I like to believe that the blog posts have value to people, and that they actually are helpful and that they help solve problems. I really want to help, and I just love receiving feedback from people I’ve helped.
2. My Alexa ranking is better because of the traffic from the blog posts. I’m not using Alexa for much, but I know some people are, and having a better ranking might be important for whatever reason (I might get better guest posts this way).
3. I have been thinking a lot about how I can use this traffic for something valuable. I might create targeted advertising, specific for each post, or something completely different. I know that there are something I can do with this traffic.
I’d love to hear your thoughts on the subject.
- Do you have traffic from content that are not related to your blog?
- If you do, what do you do with the traffic?
- How do you make the most of it?
Jens P. Berget is a Norwegian author, who is currently writing his first novel. He is also writing a blog called slymarketing, where he explains marketing by using analogies from his experiences in life.