This blog post is the result of an experiment; I wanted to see if I could relate any topic someone gave me to blogging.
I asked a buddy of mine to pick a number between 1 and 10. He chose three. I then asked him to tell me the first thing that came to mind when he thought of the number 3. He’s a nerd, and he said Newton’s 3 Laws of Motion.
So I present to you here in this post Newton’s 3 Laws of Motion and how they apply to blogging. More specifically, this is how I got my blog moving from a standstill to where it is now in less than three weeks.
1. An object in motion stays in motion and an object at rest stays at rest unless acted upon by an outside force.
So when I started this blog three weeks ago it was, like all brand new blogs, very much an object at rest. The goal was to get it going; to get traffic and comments and try to build up a community. I needed to get it in motion. I think it’s safe to say that those are goals every blogger has when starting out.
Once a moving object is in the vacuum that is gravity-free and friction-free outer space, it will keep going and never slow down as long as nothing else (a planet, gravity, etc.) gets in the way. In a perfect world, your blog would sail on through to success after that initial push from you.
Unfortunately, the blogosphere is not a vacuum.
You know how gravity and friction eventually bring a toy car to a halt if you push it? The same thing happens in the blogosphere. Any momentum your blog gains will quickly be lost if you don’t keep pushing it along.
Your blog isn’t going to go anywhere if you’re not pushing it. And if you push it once and let it go, it will eventually lose its momentum and come to a stop.
So I guess the real question is how you keep your blog moving. The answer? Apply constant force. I’ll talk about this a bit more in a sec.
For now, let’s move on to the Second Law of Motion.
2. F = MA (Force = Mass x Acceleration)
Ok, so let’s say your blog is at rest. How are you supposed to get the stupid thing moving?
While Newton’s first law states that a force is required to move an object, this second law states just how much force is required. This is stated as an equation: F = MA, or Force equals Mass times Acceleration.
Have you ever tried to push a car? It’s reeeeaaally hard to get it moving because it’s so heavy, but once you actually get it moving, it doesn’t require nearly as much work to keep it moving. It’s still hard work, but not nearly as hard as it was to get it moving in the first place.
Brand new blogs are the same way. They’re really heavy (lots of mass) and tough to get rolling, so you need to apply a lot of force to move them. But just how much it takes depends on what acceleration you’re looking to achieve. In other words, just how much force you need to apply to your heavy blog to get it moving depends on what your goals are.
If your goal is just to have a blog that your friends and family read, you don’t have to push it very hard to keep it moving. But if your goal is to take down Darren Rowse and proclaim yourself the next ProBlogger, you’re going to have to push. Hard. Constantly. For a long time.
Once you reach the point where your blog has a lot of momentum, you don’t have to spend quite as much time working on, say, promoting your site. This is because it’s reached a point where your traffic is almost self-sustainable from search engines and links.
But I’m not anywhere near that point with this blog and I doubt the majority of people reading this are.
So what force have I applied to this blog so far?
Well let me first say that I want to accelerate this blog to 200 miles per hour fast.
I’ve been commenting on TONS of other blogs. I’ve been retweeting other people’s posts (if you want a better chance of me rewtweeting yours, @mention me). I’ve been trying to reply to every comment and comment back on everyone’s blog. I’ve written several guest posts. And I’ve been trying to write stellar content that isn’t something people haven’t seen a million times before.
I’m pushing hard.
Let’s revisit law #1 real quick. Apply constant force. You can’t just write one guest post and expect to ride the wave of visitors all the way to professional bloggerhood. You can’t just comment on one person’s blog one time and secure them for always and forever as a loyal visitor. This stuff takes constant force if you want to achieve your desired acceleration.
Ok. This has been pretty heavy on the sciency stuff so far, so I hope you’re still with me as I move on to Newton’s Third Law of Motion…
3. For every action there is an equal and opposite reaction
I think this is my favorite law of blogging. This is the karma law.
For every hour of action put into your blog posts, you’re going to see a corresponding reaction in terms of reader comments, contributions, and subscriptions.
For every dozen comments you leave on other blogs, you’ll get more comments back on yours.
Every post that write and give away as a guest post will pay dividends in the form of more traffic to your site.
The more retweets you do, the bigger the chance of other people retweeting your posts.
Of course, this isn’t a perfect 1:1 ratio. If you comment on 10 other blogs, you probably won’t get exactly 10 comments back. It might be more, and it will probably be less. But you get what I’m trying to say here.
Moral of the story?
Be generous. Show people through your actions that you care and you will get a bigger, more positive reaction out of those people.
Well, I made it through. I connected blogging to Newton’s Laws of Motion and hopefully provided you with some tasty food for thought and some ideas of how you can get your blog moving, so to speak. In one of my next few posts I’m going to talk about exactly how you can make wicked awesome analogies by connecting absolutely anything to anything else. So stay tuned!
Until then, why don’t you leave a comment about 1) your thoughts on this article, and 2) other ways to get your blog moving fast.