I started a new blog last week. It’s something I’ve been struggling with for the past few months—do I do it or do I not?

Here’s why I did it and the thought process that went into it.

1. Blogging about blogging about blogging

Blogging Bookshelf has been my main blog for a little less than a year now, and I love it. But blogging about blogging is boring if that’s all you blog about. Plus it’s not the “real world” of blogging. People who read blogging and internet marketing blogs know how to use social media and know to leave comments. This isn’t the case with “normal” blogs. Things are a lot more difficult in real life.

Having a blog that isn’t about internet marketing or anything like unto it (to borrow a phrase) is a breath of fresh air for me. I’m excited about blogging!

2. Filling in the chinks in my blogging armor

I’ve had a lot of blogs in my 8+ years of blogging. I’ve probably written millions of words. But there’s a lot of stuff I haven’t done that’s blogging-related. Amazopia, my new blog, fills in a couple of those deficiencies in my blogging nutrition, including the following:

  • It’s mainly a news blog. I’ve never had a news blog before.
  • It’ll be monetized largely through the Amazon Associates affiliate program, which I have limited experience with.
  • I’ll be starting a podcast for it soon, which I’ve never done. (I know I talked last month about a Blogging Bookshelf podcast but I’m putting on hold for a little bit.)
  • I’d eventually like to sell the blog once it’s big and established, but that’ll take a long time. I’ve never sold a big, established blog before.

The blog will help me become a more well-rounded blogger and have a wider variety of better material to share with everyone here on Blogging Bookshelf.

3. It’s all about the ka-ching

I make pretty much all of my money right now through Blogging Bookshelf. I wanted to diversify my online income-generating properties a bit more so I don’t have to rely so much on one source. Amazopia will be a long-term deal. Its not something that will blow up overnight. But working on it a little bit day after day will yield a solid foundation that will offer up a reliable income over time.

4. Filling a niche and scratching an itch

Amazon is an awesome company. I love it more and more, and it’s dominating more and more in the areas of online shopping and media consumption. It’s an exciting company that is constantly unleashing new products and services. I dig it.

There are tons of blogs about Facebook, Twitter, Google, Android, Coke, Wal-Mart, Microsoft, and a bunch of other big companies, but there wasn’t anywhere online that I felt like was a good hub of Amazon information. I also felt like it’s a company that a lot of people are interested in; there’s an audience out there.

I saw a niche that I thought had promise and went in to fill it.

5. That nagging feeling

I first had the idea to start a blog about Amazon several months ago, but I kept myself from doing it because I wanted to focus on Blogging Bookshelf and products I could create and sell to the audience I’ve built up there (er… here). Usually when I have an idea for a new blog, I hold off on it and the burning desire to start it gets doused pretty fast.

But this time was different. It kept nagging at the back of my mind. IF nothing else, I had to start it to keep myself from going crazy.

Final words

Starting a new blog is scary. It’s exciting. It’s fun. It’s exhausting. It’s a big commitment. But hey, what’s the worst that could happen? It doesn’t get traction or I get tired of it. To me, that’s a small price to pay for the potential payoff.

  • Do you have any new projects coming up in the near future?
  • What was the thought process that went into the launching of your latest venture?