I’m a serial blogger. I just love the process of starting up a new blog and getting it going. Sometimes things go well and everything works out, but more often than not, I get bored or frustrated and quit the new blog.

This is a tale of two blogs that I’ve been involved with recently and why they both failed to even get off the ground.


I’ve noticed a lot of talk and hype recently about standing desks (desks that you stand up at while working). There was a New York Times article, a Mashable article, a Read Write Web article, a BoingBoing article, and an Unplggd article, to name a few off the top of my head. And when I say that each of those outlets has written an article about standing desks, I actually mean several articles. I’ve only just linked to one. And on top of that, there’s been a lot of stuff written about how bad for you sitting at a desk all day is.

I tried a ghetto home-made standing desk hack out for an hour, thought it was a cool idea, and thought, “Hey! I could totally create a blog about this!” I did some domain and keyword research and eventually settled on eStandingDesks.com. A couple hours later and I’d registered a Twitter account, a Flickr account (can’t find the link to it…), a Feedburner account, an email account, and set up a blog on the domain.

But then when the time came to actually blog about standing desks, I realized that I had no desire to write about standing desks! Oops.

Do I think this is a good niche for a small blog? Yes. Do I think one could make money with a blog like that? Yes (be an Amazon affiliate to sell existing standing desks and sell plans on how to create your own standing desk). Do I WANT to spend time and energy on a niche blog like that? Well, I realized too late that no, I don’t. I haven’t done anything with the domain or the blog since that first day, and I probably never will.

I’ve built my life around the principle that I do what I enjoy doing. And that blog was an unholy violation of that principle. Forgive me, blog gods, for I have sinned.

I love blogging, but there is an asterisk at the end of those three words that says that that only holds true if the blog’s subject matter is something I love.

Oh, and if you want the domain name, shoot me an email and I’ll consider giving it to you :)


I love documentaries. I’m a huge fan of them. I watch a couple a week and thought about starting a blog about documentaries. I mean, if I’m already spending that much time watching the things, I might as well blog about them, right?

I did some research and saw that BestDocumentaries.com (there’s nothing on the domain so you don’t need to bother going there) was for sale for $1,099. That’s far more than I’ve ever paid before for a domain name, but I thought I’d be able to recoup that investment pretty easily, especially since the phrase “best documentaries” is searched for 22,200 times every month. An exact match dot com domain name with 22,000+ monthly searches? Yes please!

This was the plan: Write a couple blog posts (documentary reviews) a week and have Netflix affiliate adds at the end of each one. The payout for Netflix affiliates is something like $20 per new subscriber. So I’d only have to get 55 people to sign up for Netflix and I’d be in the clear and profitable. Plus I could include Amazon affiliate links on the blog to make some more cash.

This would be a long-term project, since I wouldn’t be able to devote too much time to it. So even if it took a really long time to get those 55 subscribers and to get on the first page of Google for “best documentaries,” it’d eventually be worth it.

So I was all set to plop down the $1,099 on the domain, but then I thought of the fiasco with the standing desks blog and thought to myself, “Whoah there, partner… Maybe you should actually try writing some of these documentary reviews first!”

Well, I did write a couple, and found out that while I enjoyed writing the reviews, it just took up too much time that I didn’t really have. The whole time I was writing the reviews I was thinking to myself, “Hmmm… I really should be working on that infographics course or replying to those Blogging Bookshelf comments right now!”

So I made the tough decision to NOT buy the domain name, even though I still really want it. Maybe at some point in the future I’ll be ready to devote the necessary time and energy to a new blog like that, but not right now. I’ve got too much on my plate as it is. And if the domain is taken when I’m ready for it, some other opportunity will come along.

Failed blog crisis averted!

The simplest way to prevent premature blog failure

I’m a serial blogger; I’m always starting new blogs. I’ve got several blogs and projects that none of the readers here and none of my friends or family know about. But I’m trying to end my polygamous ways and stay true and faithful to my one true love, Blogging Bookshelf.

I’ve found that the simplest way to prevent blog failure before you start (and to see if a blog ideas is a good fit for you or not) is to simply start writing the posts. Write 10 post for your potential blog, and don’t publish them anywhere. Just save them on your computer or in a Google Doc or something. And do that BEFORE you spend time and money on domain names, design, etc.

Or you can go and spend $1,000 on a domain name and then sell it to me for a couple hundred bucks when you’ve realized that it was a bad idea.

  • What planning do you go through before you start a new blog?
  • What is your most recent blogging failure?
  • How many blogs do you currently have?
  • Why have your failed blogs been unsuccessful?