Yes, you read that right. I just finished reading The Dip by Seth Godin. It’s a little book (only 80 pages) with a pretty big punch. It teaches you when to quit and when to keep going, and I’ve got to say that the book kind of blew my mind. The main thing I got out of the book is that winners always quit.

Check out this quote from the book:

“Quitters never win and winners never quit.” Bad advice. Winners quit all the time. They just quit the right stuff at the right time.

Whoah. Is your brain melting yet?

Quitting the right stuff

So what does “quitting the right stuff” mean? Here are some thoughts and examples of how this applies to blogging:

  • You should quit trying to do too many things at once. You’ve probably got a million ideas in your head of blogs you want to start and Internet businesses you want to have, but you’ll never be able to finish any of them if you work on them all at the same time. Work on one thing until it works or until you know it won’t (see “Quitting at the right time” below).
  • You should quit doing the things that don’t give you results. For example, if you’re posting a ton on forums because some website said you’d get traffic doing it but you’re not seeing any traffic, stop doing it!
  • You should quit blogging if you don’t like it any more, if you run out of things to say, if you’ve got a dead-end blog, or if you’re just trying to make a quick buck.
  • Quit settling for mediocrity. If you want to have a successful, money-making blog, you’re going to have to be better than just average. If you want to be #1 and

Quitting at the right time

And what does quitting something at the right time mean?

  • Quit early if something’s not working out for you so you can focus your efforts on something else. One time I started a brand new blog and quit after two days of writing for it. I just realized it wasn’t something that aligned with my goals, so why waste my time?
  • Quit before you even start something new by realizing you don’t have the time, experience, or means to beat your competitors and reach your goals. Focus your efforts on other projects you can excel at.
  • Quit doing something once it ceases to align with your main goals.
  • Here’s a great quote from the book: “Never quit something with great long-term potential just because you can’t deal with the stress of the moment.”

And, perhaps most importantly, if you’re going to quit something, quit it now!!! Turn around as soon as you see that you’re heading toward that dead end. As a line from the book states, “If you’re not going to get to #1, you might as well quit now.”

I practice what I’m preaching!

I’m serious about this whole quitting thing. How serious am I? After reading this book, I immediately wrote a final adieu post for one of my blogs that I’ve written 250 posts on! I’m done with it! Yeah, I’ve spent a lot of time and energy working on that blog, but 1) I’m not enjoying it as much as I was before, 2) I don’t want to give it the attention it needs in order for it to keep growing and become a leader in its field, and 3) I want to focus all of my time and energy on this blog.

That’s what the message of The Dip is, and that’s how powerful of an impression it made on me.

What do you think? What are you willing to give up (or what have you given up already) to ensure the success of your blog? How committed are you? What thoughts do you have about quitting a blog? What else do bloggers have to quit in order to be successful?

Blog improvement tasks:

1) Make a list of things you are willing to give up in order to help your blog succeed. Then BAM! Give them up, just like that. Start now.

2) Write down right now the criteria you’d have to meet in order to stop blogging. Maybe it involves meeting certain goals by a certain time, or maybe it involves your continued level of interest.