I subscribe to the NPR news feed to keep tabs on what’s going on in the States while I’m in Mexico, and there was only one headline out of the 50 or so that I saw today that prompted me to click through to the site.

What was the headline?

The must-click headline

For those who don’t know, Joe Biden is Vice President to President Obama. Now, I have to tell you that I really could not care less about politics. I am extremely apathetic in that regard. But I just had to click the headline to see what the photo was.

Imagine the power of a headline that makes people click even when they have zero interest in what you’re saying!

That’s how powerful that little “…That You Have to See” clause is. Making it “…That You Have to See to Believe” might be even more powerful, though slightly more tabloid-ish. Or maybe an exclamation point at the end would add more emphasis to it. I don’t know.

So your job now is to use that little headline trick in a blog post that you write sometime soon. I’m guessing it will garner more views than your average blog post. Did you notice that I used it in this blog post title?

Oh, and if you need to see what photo the headline is referring to, here you go :)