What exactly is a marketing strategy and what does it have to do with blogging? Well, let’s answer the first part of that question first, which is easy enough. It’s a strategy for getting a product or service to the public. Let your brain digest that bombshell for a sec. OK, so how does it apply to blogging? A lot of bloggers, especially new-ish ones, don’t have a product, right? So they don’t need to worry about marketing strategy? Wrong-o!
Every blog is a vehicle for your content, and that content is your product. I don’t care if you’re blogging about whitewater kayaking, Internet marketing, or bookbinding. And I also don’t care if you have absolutely no money-making intentions for your blog. Your content is your product, all the same. “OK, Tristan, I’ll bite,” I hear you say. “So what’s the amazing marketing strategy outlined in the book Crush It! by Gary Vaynerchuk. Well, it’s just one single word.
No, I’m not kidding. In fact, the title of the chapter is “The Best Marketing Strategy Ever,” and it’s on page 101. On page 102 is the word “CARE” in big old letters. And then the next chapter starts on page 103.
So what does Gary V mean when he says that the best marketing strategy in the world is to care? What do you have to care about? How does caring get your product or service to the public? Let’s take a look!
What do you have to care about?
Care about your customer – This is your blog reader. Respond to every single comment and email you get. Comment on your readers’ blogs. Go out of your way to answer any questions or to help however you can.
Care about your product – Your product is your blog content, so you need to care about what you write. Go the extra mile to make your content extraordinary. Make your content something you would actually want to read.
Care about your business – For our purposes, your business is your blog. It works the other way around, too: your blog is your business. Make sure you
How does caring equate to a superior marketing strategy?
It’s really pretty simple; when you care about your customer (your readers), your product (blog posts), and your business (your blog), your customers will feel more inclined to
- regularly return to your blog,
- be more active on your blog,
- buy from you if that’s what you’re eventually moving toward, and
- share you and your product with others.
Those sound like good reasons to give this marketing strategy a go, eh? In what other ways can caring be used as a marketing strategy?