There’s a traffic generation technique that’s been around since the dawn of time (read: early-1990s) that most bloggers aren’t using. And it’s a shame, because it’s free and requires nearly zero extra effort on the part of the blogger.
What is it?
Including a link to your blog in your email signature!
This simple technique might not drive millions of visitors to your blog (unless, of course, you send out millions of emails…), but after you get your signature looking the way you want it to, you don’t have to do anything beyond what you’re already doing.
Examples of traffic-generating email signatures
Below are 6 examples of what I think are good ways to promote yourself and your blog in every email you send. If there are phone numbers, I’ve blurred them.
Below is Ana’s (from Traffic Generation Cafe). I think the picture is a nice personal touch, and the social media buttons are great for connecting with people via those mediums.
Next up is Dino’s (from DIY Blogger NET, among others). He’s got all sorts of cool stuff in his sig. He’s got his Twitter feed, links to his various blogs and projects, his blog feeds, and more. Check it out:
That brings me to Marcus (from The Sales Lion, among others). Here’s his sig (at least, this is what his used to look like… I didn’t see a sig on his most recent emails?):
Here is Robert’s (of Life of the Freelancer and The Itinerant Entrepreneur). Now, I don’t know if this is his signature or something he manually adds to every email or what, but I like the little ‘sales pitch’ after his name. Here it is:
(Also, Robert, does having keywords as link anchor text in emails help with SEO??)
And finally, here’s my email signature that you’ll see if I send you an email from tristan at bloggingbookshelf dot com. Mine is pretty simple, but I like its simplicity. I also do not particularly like phones or Skype, so I haven’t listed my phone number or Skype name. I probably also could (should?) make the text bigger or bold or something to make it stand out more…:
What can you include in your email signature?
Well, based on what we’ve seen above (plus some extra brainstorming), here are some options:
- Your name
- Your blog/company/website/whatever
- Your position (ex: CEO)
- What you do (ex: blogger, entrepreneur, etc.)
- Links to your other social media/social networking profiles (Twitter, Facebook, LinkedIn, etc.)
- Latest RSS feed entry
- Latest tweet
- Phone number/Skype/Google Voice info
How do you create your own email signature?
A number of the above people use something called WiseStamp. It’s an app for your email that let’s you have all sorts of cool signatures that include your latest posts, tweets, etc. I tried it out and thought it was pretty slick, but didn’t want to pay $50/year for the business account so that I could remove the WiseStamp link from my signature.
I just used the Gmail signature box. If you’re logged in to Gmail, click on the little cog thing in the top right corner and select “Mail Settings”:
Then on the settings page, scroll down to the “Signature” box. You can input text, images, and links, plus do basic formatting. You can’t upload images from your computer; they have to be online already. So I just uploaded the small Facebook and Twitter icons to my blog media library and then copied the URL location of the images. Once they were inserted into the signature box, I highlighted each one and linked to the respective Facebook and Twitter pages.
Will you get a ton of traffic overnight if you start including a link to your blog in your email signature? Well, that depends on 1) how much email correspondence you do, and 2) how interesting/good your signature is.
- Which of the above signatures do you like the best?
- Do you currently have a link to your blog in your signature? If so, what other things have you included? If not, what will you include when/if you update your signature?
- Are you going to make any changes to your signature after reading this?
- What else have you seen in email signatures and either liked or hated?