In this episode of the Digital Publishing Podcast (which you can find a full transcript of below), I cover 6 different topics, including how to turn a single podcast episode into multiple YouTube videos.

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You can also listen to the episode online by clicking the play button on the player below this. (If you don’t see the player, click here.) It’s about 15 minutes long.

  • 1:00 – 1. Turning one podcast into multiple videos
  • 3:39 – 2. A quick YouTube tip
  • 4:20 – 3. The one spelling mistake I can’t stand
  • 6:39 – 4. Jetpack’s WordPress.com analytics
  • 9:56 – 5. Using Google to find Creative Commons images
  • 11:32 – 6. A great use for shortened links
  • 13:12 – Pick of the week

DPP029: Turning One Podcast Episode Into Multiple YouTube Videos and 5 More Great Ideas

Hey, I’m Tristan Higbee, and this podcast is all about the things I see and would like to see in the world of digital publishing, from blogging to ebooks to video creation and more, plus things related to internet business and online marketing. At the end of the podcast I’ll mention my pick of the week, so be sure to stick around for that. You can find a full transcript of each episode of the Digital Publishing Podcast online at DigitalPublishingPodcast.com.

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OK, I’ve got 6 topics to talk about today, so let’s get started.

1. Turning one podcast into multiple videos

I listened to the latest episode of the Podcast Answer Man podcast last week, episode 310. In that episode Cliff and Erik talk about ways that podcasters can use YouTube. One thing they talked about is uploading whole podcast episodes to YouTube and just having a static image show in the video. This is something I’ve been thinking about doing for my episodes for a while now, but that I never got around to actually doing. Hearing them talk about it on the podcast got me thinking about how else I could use YouTube for my podcast, and I realized that since my podcast is structured and broken up into separate and unrelated topics, I could take each one of those topics and turn them each into a separate video for YouTube. Then I’d have 5 or 6 videos per podcast instead of just one, and each video would be shorter and much more focused.

So that’s what I did for the last episode, and it resulted in 6 different videos, most of which are about two minutes long. The audio for each video is taken directly from the final MP3 of the podcast, and then I created a simple static image for each video. The image is the size of the video on YouTube and just says what the topic of the video is and that it’s from the Digital Publishing Podcast.

It’s been less than a week, and the videos haven’t gotten too many views as of writing this. Two of them have 5 views, one has 3, a couple have 2, and one has 1. This is something I’m going to do for a couple more episodes and see how it turns out. The idea and goal is that people search for something specific on YouTube, see one of the videos, and click on the link in the description to go to the Digital Publishing Podcast website. If you want to see the videos I’ve done so far, you can go check out the YouTube channel at youtube.com/osmosio. Osmosio is the site that the Digtial Publishing Podcast is part of, and it’s o-s-m-o-s-i-o. Like “osmosis” but with an -o on the end instead of an -s. youtube.com/osmosio.

2. A quick YouTube tip

And while we’re on the subject of YouTube, here’s a super simple—but I think useful—YouTube tip, and it is to like your own videos. After you upload the video, click the little thumb up icon. I can’t say with 100% certainty that this will make a huge difference in helping people find your video, but it has at least in my own anecdotal tests and experiences. It doesn’t cost you anything and it doesn’t take long, so why not?

3. The one spelling mistake I can’t stand

I’m not a grammar nazi, and I’m not a spelling nazi. My degree is in linguistics, and linguists generally take a lax approach to the idea of inherent “correctness” in language. Seeing the occasional misspelled word in a blog post or ebook is not a big deal to me, and it’s something that I can forgive pretty easily.

But in my mind, there is one unpardonable spelling sin, and that’s spelling people’s names wrong. People spell my name wrong all the time, and it really bothers me. My name is Tristan. It’s not the most common of names, and I fully realize that. If I were to give my name at a Starbucks and they spelled it wrong when they wrote it on the cup or receipt or whatever, that wouldn’t bother me because my name isn’t spelled exactly the way it sounds. Fine. Here’s the thing, though. Whenever someone is spelling my name in an email or in a blog comment, they have a reference. On the contact form of my sites, my name is clearly written right above the contact form. If someone knows to address their email or comment to a person named Tristan, they should be familiar with how the name looks and how it’s spelled. Spelling my name incorrectly tells me that you don’t care about communicating with me, or that you don’t care about what you’re doing, and you might as well call me Steve for all the good it does.

And this isn’t just my problem. It’s something I’ve seen a lot online with people who have names that are uncommon or harder to spell. There will be five comments on a blogger’s article, and the first four will address the blogger by name and say that it was a great post or whatever, and the fifth person will address the blogger by name and spell the person’s name incorrectly. This blows my mind, and it just reeks of laziness and lack of attention to detail.

And if you’re wondering what spelling I usually get when people misspell my name, it’s Tristian. Like Christian, but with a T at the beginning.

4. Jetpack’s WordPress.com analytics

I have Google Analytics installed on all of my blogs. I check the stats on some of them once or twice a week, and others I never check, but it’s good to know that they’re there if I ever want them. A lot of new WordPress installations come with a plugin called Jetpack, and it’s made by the people who make WordPress. The plugin can do a bunch of different things, but I’ve recently been using the WordPress.com Stats feature. It adds simple statistics to your WordPress dashboard. All you have to do to activate it is sign in with a WordPress.com account, which are free and only take a minute to create if you don’t have one.

You can access the stats right there in WordPress. It tracks views, referring sites, popular pages on your site, and the keywords that bring people to your site from search engines. In other words, all the basic stuff you probably want to know about.

That’s all well and good, but I honestly don’t really care about those. They’re nice to have, and it’s faster to look at those analytics than it is to login to Google Analytics, but it’s not like logging into Google Analytics or using one of the Google Analytics mobile apps I’ve mentioned in the past is difficult. The thing I really like about this Jetpack plugin and the WordPress.com stats function is one other little thing it does.

So you know the black bar at the top of your browser window that appears when you’re logged in to your WordPress site and are viewing the site? From that bar you can easily create new posts or navigate to different parts of the WordPress dashboard. Well, when you activate WordPress.com statistics in Jetpack, a little graph appears in that black bar. The graph has 48 little vertical lines or bars on it, and each line indicates an hour in the past 48 hours. The height of the line indicates how many views your site got that hour. Taken all together, the lines show you the relative amount of views you’ve gotten each hour for the past 48 hours. When you hover your cursor over the little graph, it tells you the number of visits to your site during the peak hour.

Jetpack's WordPress.com statistics

Jetpack’s WordPress.com statistics

I love this because it’s a great way to see at a glance if anything unusual has happened recently. It’s easy to see a spike in traffic, for example, or a sudden drop off, and that’s the kind of thing I really want to know about when I check my stats. And the fact that I can see that without logging in to anything or having to go to another page is pretty awesome. Definitely give it a try if that sounds like something you’re interested in. Just search the WordPress plugin directory for Jetpack, install it, and then activate the WordPress.com Stats feature. It’s 100% free to download and use.

5. Using Google to find Creative Commons images

Back in episode 22 of the Digital Publishing Podcast, I talked about Compfight, which makes it a ton easier to find Creative Commons images on Flickr that you can use on your website or blog. It’s a great service, and one I use a lot these days. And then last week I saw someone mention in passing that Google’s Image Search has an option to search for images by usage rights, so I looked into it. If you use Google’s Advanced Image Search, which you can find either by Googling “advanced image search” or by going to google.com/advanced_image_search, down near the bottom of the search options is a “Filter by license” parameter, and there are 5 options:

  1. not filtered by license (that’s the default when you use Google Image Search)
  2. free to use or share
  3. free to use or share, even commercially
  4. free to use, share, or modify
  5. free to use, share, or modify, even commercially

As Google itself states, “The usage rights filter on the Advanced Search page shows you pages that are either labeled with a Creative Commons license or labeled as being in the public domain.”

This is a great tool to know about if you’ve used something like Compfight but still can’t find that perfect image for your project.

6. A great use for shortened links

Remember how link shortener services like bit.ly used to be all the rage a couple years ago? That race has died down a bit, but link shorteners are still alive and well and still used a ton in things like tweets, for example. Link shorteners are also a simple way to see how many times a link has been clicked. I’ve put shortened links on ads on my sites to see how many times the ads were clicked. I currently have a shortened link in my Twitter bio to see how many people click through from there. And I’ve put shortened links in ebooks to see how much traffic I can get to a site from the ebook.

If you want to use shortened links to track clicks, I’ve got two options that I can recommend. The first is bit.ly. You’ll need to sign up for a free bit.ly account, and then you can make and customize your shortened links. The best part is that you can login to the account later on and see how many times that link has been clicked. The other option I can recommend is Google’s link shortening service at goo.gl. You’ll need to be signed in with your Google Account, but you don’t need to make a new account if you already have a Google account.

Pick of the week

Written KittenAnd that brings us to my pick of the week. This is where I pick one useful thing to share, and it can be an app, a website, a podcast, or just about anything else. My pick of the week is a website called Written? Kitten! that’s at writtenkitten.net. This is kind of a ridiculous website, but at the same time, it’s kind of awesome. It’s a tool to help motivate you in your writing. It gives you a reward for every X number of words you type. You can choose the reward to come after every 100, 200, 500, or 1000 words. And the reward you get is… a new photo of an adorable kitten. If you go to writtenkitten.net, you’ll see a big text box that you can type in on the left side of the screen, and there’s a blank space on the right side of the screen. Whenever you’ve typed the number of words you’ve set, a new photo of a kitten appears in the blank spot to the right of the text box. It’s a fun way to write and come on, who doesn’t like kittens?

If your browser supports local storage, you can even close the tab that Written? Kitten! is in and go back to it and your stuff will still be there. In theory, anyway. It did work for me in Chrome, Firefox, and Safari, but you’re mileage may vary. I’d still paste it into a text document regularly just to be safe.

And I’ll give a hat tip here to the podcast Geek Friday for turning me on to Written? Kitten!

Final words

And that’s all for episode 29 of the Digital Publishing Podcast. Be sure to check out digitalpublishingpodcast.com for complete transcriptions and other blog posts there at the blog.

Please don’t hesitate to email me any question you might have regarding digital publishing. I love talking about this stuff, and I’d love to help you out. You can follow me on Twitter by going to twitter.digitalpublishingpodcast.com. That will redirect you to my Twitter account, since my name is a bit tricky to spell. And again and as always, I’d really appreciate it if you went into iTunes and rated and reviewed this podcast, and thanks for listening.