Five months ago I got it in my head to start a podcast. I’d never podcasted before but I was a rabid podcast listener. I mean, how hard could it be?

Well, I actually found out that it’s not that hard. But I hated it. Before I talk about that, though, let me back up a little bit.

Why I started the podcast

As I stated above, I’m a huge fan of podcasts. I go hiking and driving a lot and I love listening to podcasts then. They’re entertaining, educational, and free. As far as I’m concerned, that’s the Holy Trinity for any kind of content. My desire to start a podcast after listening to a bunch was akin to watching Robot Wars on TV and then deciding to build a robot. “Yeah, I can do that!” It just seemed like fun.

The other big reason I started the podcast was of course to drive traffic to my site. Successful podcasts drive tons of traffic to their affiliated websites, and I wanted to test out podcasting as a traffic generation method.

And finally, I started the podcast just to see what the whole process was like and find out whether I’d enjoy it.

Why I abandoned the podcast

I created just one podcast episode before realizing that podcasting wasn’t for me. In fact, I hated it.

The problem is that I’m not very good at speaking. I’m a writer, not a speaker. It’s hard for me to organize my thoughts verbally and have them sound coherent. Because of that, I wrote the entire podcast episode word-for-word and then just read the stupid thing. Of  course, anyone who listened to the podcast could tell that I was just reading; it didn’t sound like natural speech. Because of that, it wasn’t very interesting to listen to.

That was the main beef I had with podcasting, but I also didn’t like the editing process that came after recording (though I did get pretty good with Audacity). Taking out all of my pauses and mistakes was a long, mind-numbing process.

Why this matters to you

This blog post isn’t really about podcasting. This blog post is about trying new things, seeing what works and what you enjoy, and sticking with what works and what you enjoy. I’m glad I tried podcasting, because now I know that I have no real interest in it. It didn’t work for me because I didn’t enjoy it. And now I know.

Now, you might be saying, “But you should have stuck with it longer! You should have done more episodes to see what kind of traffic and traction it could have gotten.” I would have, had I enjoyed the process, but it just wasn’t worth it in the end.

So here’s the moral of the story. Try everything at least once to see what works for you. Stick with the things that you’re good at, that you enjoy, and that work well. Podcasting isn’t my thing, but it might be yours. You might hate Twitter and if that’s the case, don’t go there. You can still market your blog/product/business/whatever effectively by focusing solely on, say, Facebook or YouTube. And on that note, you’d actually probably have more success if you focused heavily on just one or two strategies instead of having a toe in each one.

  • What traffic generation or money-making techniques have you tried and just didn’t like? 
  • What are your favorite podcasts? What makes a good podcast?